Laugh!

When the highest type of men hear Tao,
They diligently practice it.
When the average type of men hear Tao,
They half believe in it.
When the lowest type of men hear Tao,
They laugh heartily at it.
Without the laugh, there is no Tao.

Lao-tzu, The Way of Lao-tzu

Friends of the Earth

30 Years of Creative Resistance - Friends of the Earth book.